MAGAZINE

Baidu's Head of Music & Entertainment Presenting at transmitCHINA
Aug 24, 2011

Catherine Leung, GM of the Music and Entertainment division at Baidu, has just been confirmed as a keynote presenter at transmitCHINA 2011 presented by BlackBerry.

Baidu, China’s biggest search engine, has recently made news with their breakthrough legal music downloading service, Baidu Ting. The service, currently being offered to China’s 450 million web users, offers free, streaming music for downloads and at no cost to the user. As the general manager of Baidu’s Music and Entertainment Division, Catherine lead the way into providing fully-licensed music for online consumers, forging landmark partnerships with major international labels including Universal Music Group, Warner Music Group and Sony BMG.

Baidu Ting is the pioneering legal downloading service in China, and the first platform to make a resounding statement against piracy in a country often singled out for its rampant illegal downloading activity.

Catherine brings almost 20 years experience in the music, media and entertainment industry to transmitCHINA, previously holding the position of general manager of Universal Music Group’s China division. Catherine’s presentation will provide transmitCHINA participants with insider information and insight into the complex copyright laws and the issues affecting digital music content in the Chinese marketplace

We are extremely pleased to welcome Catherine to transmitCHINA 2011.

BlackBerry