MAGAZINE

transmitCHINA 2011: The Journey Begins
Sep 13, 2011

The transmitCHINA team has touched down in Beijing and the journey has begun! Rest assured, there’s still plenty to do before we start welcoming participants tomorrow, but Richard Gottehrer, Founder and Chief Creative Officer of The Orchard, managed to arrive a bit early at the Commune by the Great Wall to check out the scene and we thought we’d take a minute out to join him.

The Commune has surpassed all of our expectations. It’s simply amazing. Set high in the mountains, we discovered a path that led us directly to a secluded section of the Great Wall. We took on the twenty-minute walk up hill and were well rewarded when we arrived at an unrestored, historic section of the Great Wall of China. We can confidently say that this is truly off the tourist track, so of course we couldn’t resist a great photo-op; we even had a willing model to strike a pose!

Richard is happy to say that he can now cross something off his bucket list and we’re willing to bet that this will be on a few other bucket lists of attendees this year.

We hope you’re all excited as we are about the next few days. Happy packing and safe travels, looking forward to seeing you all at the beginning of transmitCHINA 2011 tomorrow!

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