[VIDEO] Mark Montgomery on similarities between the venture and record business
// Photo by Tobyn Ross / Dec 15, 2010

"Are you building [a business] to exit it?  Because that’s like signing a record deal."

Mark Montgomery is a pioneer in the e-commerce and business to consumer marketing space. Over the past 15 years, he has worked with hundreds of entertainment and corporate clients, including names like Sony, Kanye West, Keith Urban, RIM/Blackberry, the Dalai Lama, Bon Jovi, Pearl Jam, Best Buy, Gnarls Barkley, Rascal Flatts, and General Motors to name a few.

Mark has been working in the web space since the early 90's, launching his first B2C ecommerce play in early 1996.  In 1999, he co-founded echo, a company focused on building communities around entertainment brands.  He was the co-creator of the patented platform echotools™, a direct to consumer delivery and data management system which ultimately grew to serve millions of users and distribute hundreds of millions of pages, data feeds, and e-commerce transitions.  The company was sold in 2007 to IAC/Ticketmaster for eight figures, returning nearly a ten multiple to echo's investors.

Agree, or disagree, with his views?  Continue the conversation with individuals like Mark Montgomery at transmission: GLOBAL SUMMIT 2011, held in Victoria, Canada, from February 9-11, 2011.  Register now, or request an invitation to attend.


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